In recent years, with the advancement of technology and the continuous improvement of residents' consumption levels, the types and functions of smart homes have been continuously enriched, and the industry has been able to achieve rapid development. At the end of the year and the beginning of the year, various consumption-promoting activities emerge one after another, boosting the sales of smart home-related products to continue to rise, becoming an important driving force to further release consumption potential.

   Jinan City, Shandong Province--

Government, business, banks and enterprises collaborate with multiple parties to carry out offline promotional activities

In the Sanxinlian Electric World Shopping Plaza in Huaiyin District, Jinan City, Shandong Province, the atmosphere of the New Year is getting stronger and there is a steady flow of people. When I arrived at the Haier Smart Home counter, I saw a group of consumers surrounding the shopping guide, listening attentively to product introductions.

"When I get home at night, the 'smart brain' in the living room will switch to greeting mode, the curtains will slowly close, and the lights will automatically turn on." The shopping guide showed the scene of the smart home through a video, "The floor is dirty, give voice commands to the smart speaker , the sweeping robot immediately 'started', and the small broom on the chassis started spinning."

"I just got married and will be moving to a new house soon. I am taking advantage of the promotion to replenish the supplies for my small family." Mr. Lin, a citizen of Jinan, said, "I grabbed a coupon a few days ago and can get an immediate discount of 700 yuan for purchases over 8,000 yuan. . I just customized a complete set of smart home products, including TVs, air conditioners..."

Not long ago, the warm winter consumption season-furniture and home appliance subsidy event organized by Jinan City kicked off, and the city issued a total of 15 million yuan in consumer vouchers. The reporter visited many event stores such as Sanxinlian Electric World Shopping Plaza Store and Sanxinlian Electric Appliances Colorful Wuzhou Store, and found that the major counters were bustling with activity, and smart homes had become a hot spot for consumption.

In recent years, Jinan City has used a two-wheel drive approach of policies and activities to promote the continued recovery of the consumer market. "Quanchenggou" is a local consumer brand that Jinan strives to build, with five major themes: emerging consumption, green consumption, quality consumption, catering consumption, and international consumption. “This furniture and appliances subsidy activity is one of the ‘Quancheng Shopping’ series of activities, which is of great significance to promoting green consumption and quality consumption in the city.” Zhang Hongen, Secretary and Director of the Jinan Business Promotion Party Branch, introduced.

“Promoting smart home consumption requires the formation of a joint force with extensive participation from all parties.” Zhang Hongen said, “When organizing a series of activities, the city pays attention to the coordination and linkage of multiple parties, such as jointly organizing home renovation consumption season and other activities with associations such as home appliances; Stores and brand companies carry out activities such as lottery draws and issuing coupons; they work with financial institutions to 'match-match' associations, merchants, and customers to provide loan support... Governments, businesses, banks, and enterprises work together to bring new vitality to the winter consumer market."

"At present, the consumption potential of smart homes is constantly being released, and more and more families are moving from 'living with a place to live' to 'living with good housing'. In the next step, we will establish and improve the working mechanism to promote consumption, continue to release policy dividends, and start from supply and demand." We should start from both ends to promote communication between production companies and consumers, increase the supply of healthy, smart and green home products, and continue to meet the people's needs for a better life." said Zhao Zhiwen, Secretary of the Party Leadership Group and Director of the Jinan Municipal Commerce Bureau.

  Wuhan, Hubei--

Build a live broadcast e-commerce gathering area to promote online consumption

Walking into the live broadcast base of Wuhan Qishi Media Co., Ltd. located in Optics Valley, Wuhan City, Hubei Province, in nearly 20 carefully arranged live broadcast rooms, anchors face the camera and enthusiastically promote various smart home products.

"This range hood can automatically adjust the suction and discharge intensity through intelligent algorithms. Today is the 'New Year's Day' special event. Not only will you receive gifts when placing an order, but you will also receive discounts." In the live broadcast room of a home appliance brand's online official flagship store, The anchor "Yun Yun" is introducing a hood and stove set product to netizens. The assistant broadcaster on the side was staring at the computer screen and interacting with netizens in the background.

Since its establishment more than 4 years ago, Qishi Media has focused on operating live broadcast rooms and online store accounts for more than 10 brand home appliance companies on the short video platform, and selling smart home related products. It has become one of the top online platforms in the country in the category of major home appliances. service provider. However, when the business was just starting out, the company's founder Wang Qinghai wanted to give up.

"Home appliances are different from fast-moving consumer goods. They are consumer goods with high customer orders, high threshold, and low repurchase rate." Wang Qinghai said frankly that at the beginning of 2021, the team began to test the live broadcast selling home appliances, but only sold one order in the first seven days. In recent years, Wuhan has focused on new business formats such as live streaming e-commerce and cultivated new consumption growth points such as smart homes. Wang Qinghai’s e-commerce entrepreneurship has gradually gotten on the right track.

In March 2023, the Wuhan Municipal Government issued implementation opinions on cultivating and building an international consumer city, promoting the construction of e-commerce live broadcast gathering areas and cultivating more than 10 e-commerce live broadcast bases. At present, the city has built 11 live broadcast e-commerce clusters, including Wushang Group and Hankou North. According to third-party monitoring, there are currently nearly 2,000 companies involved in e-commerce live streaming in the city, employing more than 200,000 people.

"Live broadcast e-commerce can provide customers with services such as offline shopping guides and 'face-to-face' Q&A 24 hours a day, which traditional e-commerce does not have." Wang Qinghai said that with the support of various provincial and municipal policies, the company anchors smart In the home furnishing field, a team of more than 300 people with clear divisions of labor has been established covering anchors, operations, content, customer service, etc. In 2023, the company's live broadcast e-commerce transaction volume will reach 1.5 billion yuan, more than 2 times the previous year.

"Through the Live E-commerce Festival, we have linked up with live e-commerce clusters and live e-commerce companies to plan and carry out more than a hundred live e-commerce promotions such as home appliances and digital products, and launched online consumer activities such as lottery draws and full discounts for consumption." Wuhan According to the relevant person in charge of the Municipal Commerce Bureau, in 2023, Wuhan issued online home appliance consumption coupons totaling 61 million yuan, combined with discounts from the mall platform, and the cumulative consumption amount exceeded 970 million yuan.

Rongchang District, Chongqing City——

Organize activities to send home appliances to the countryside and promote the exchange of old ones for new ones

After finishing farm work early in the morning, villagers from various villages under the jurisdiction of Wujia Town, Rongchang District, Chongqing City rushed to the town. Two days ago, they received news from the village's contact group that a "Home Appliances to the Countryside" promotion event was about to take place. carried out in the town.

At 9 o'clock in the morning, Wujia Town Square was crowded with people. A home appliance caravan converted from a large van was parked in front of the square. Inside the carriage, refrigerators, color TVs, washing machines, small appliances, etc. are arranged in an orderly manner, creating a warm model room for family life. Villagers lined up in an orderly manner to visit and experience smart home appliances.

"This is us. After fresh food such as meat is placed in the refrigerated compartment, the smart sensor will automatically detect the temperature inside the meat and dynamically adjust the temperature in the compartment, which can better preserve freshness and save energy." At the event site, the organizer Peng Jin, a Chongqing operations staff member of Fangmei Group, introduced the functions of new smart home appliances to the villagers present.

"You don't need to compare multiple places when buying big items. I have been eyeing the discounts in this event a few days ago. They are cheaper than online prices!" Chen Zhongwen, a villager in Hanzhuqiao Village, Wujia Town, told reporters that he just wanted to replace a refrigerator at home. He took a fancy to a double-door refrigerator priced at 4,000 yuan at the scene. He could deduct 300 yuan by trading in old appliances for new ones, plus an additional 50 yuan subsidy for green smart appliances, saving a total of 350 yuan.

"Log in to the home appliance trade-in applet and check the information about the old home appliance, and the trade-in discount will be automatically assessed, which can reach 1,000 yuan." Li Xiaoyan, a dealer who has sold home appliances in Wujia Town for many years, is also busy with the event. The home appliance caravan to the countryside also boosted her store's business.

Since the first half of last year, the Chongqing Municipal Commerce Commission has vigorously promoted the trade-in activities of home appliances to further promote the consumption of green smart home appliances. It has coordinated financial funds of 10 million yuan to implement the 2023 green smart home appliance consumption subsidy and promotion activities. At the same time, it has guided and supported the Municipal Home Appliances Federation to organize a number of Home appliance companies have entered towns, communities, and residential areas and carried out nearly 1,000 promotional activities to benefit the people, driving sales of approximately 400 million yuan.

"In the next step, we will continue to encourage home appliance companies to extend their sales terminals and after-sales service terminals to rural areas, actively connect with towns and streets, and carry out home appliances to the countryside activities; at the same time, we will support home appliance manufacturers to improve rural sales and service outlets and send home appliance caravans to the countryside. We will conduct extensive publicity on domestic brand home appliances through other activities, and organize more promotional activities for home appliances going to the countryside." said Liu Xiaoqiao, deputy director of trade and logistics services of the Rongchang District Commerce Committee.